1

Empirical Evidence of TV Advertising Effectiveness

Year:
2009
Language:
english
File:
PDF, 361 KB
english, 2009
4

Brand Key Performance Indicators as a Force for Brand Equity Management

Year:
2005
Language:
english
File:
PDF, 386 KB
english, 2005
5

What Behavioral Economics Can Teach Marketing Research

Year:
2010
Language:
english
File:
PDF, 95 KB
english, 2010
6

The Opportunity for Marketing “Simplification”

Year:
2009
Language:
english
File:
PDF, 65 KB
english, 2009
7

The Foundations of Quality Initiative

Year:
2009
Language:
english
File:
PDF, 705 KB
english, 2009
8

Media: No Longer the Caboose

Year:
2010
Language:
english
File:
PDF, 74 KB
english, 2010
9

The New Marketing Research Imperative: It's about Learning

Year:
2009
Language:
english
File:
PDF, 57 KB
english, 2009
10

On "A Parsimonious Description of the Hendry System

Year:
1980
Language:
english
File:
PDF, 421 KB
english, 1980
11

Note—On “A Parsimonious Description of the Hendry System”

Year:
1980
Language:
english
File:
PDF, 687 KB
english, 1980
12

The new world of advertising in the age of Math Men

Year:
2018
Language:
english
File:
PDF, 1.16 MB
english, 2018
13

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Year:
2008
Language:
english
File:
PDF, 41 KB
english, 2008
14

Media: No Longer the Caboose

Year:
2010
File:
PDF, 74 KB
2010
15

Just Asking

Year:
2009
File:
PDF, 61 KB
2009